Ramadan Recipe Targeting

Ramadan is the holiest month in Islam, observed by Muslims worldwide as a time of fasting, prayer, reflection, and community. During this month, Muslims fast from dawn until sunset, abstaining from food, drink, and other physical needs as an act of spiritual discipline and devotion. The daily fast is broken at iftar, the evening meal, which often begins with dates and water, following the tradition of the Prophet Muhammad. Meals typically include hearty and nourishing dishes such as lentil soup, samosas, kebabs, and fattoush (a fresh salad with toasted bread). Rice-based dishes like biryani, mandi, or kabsa are commonly enjoyed, along with grilled meats, stews, and stuffed vegetables. Suhoor, the pre-dawn meal, usually consists of protein-rich foods, dairy products, and fiber-rich fruits to sustain energy throughout the day. Sweet treats like qatayef (stuffed pancakes), baklava, and kunafa are often enjoyed as a festive way to end the meal. Ramadan is also a time of generosity and togetherness, with families and communities gathering to share meals and strengthen their spiritual connections. Across our managed publishers, we see millions of Ramadan recipe searches and this provides a unique opportunity for food companies and supermarkets / grocery stores wishing to target those participating in Ramadan.

Recipe Targeting is in our DNA
Since 2008, we’ve been the global leader in Recipe Targeting solutions online and it’s in our DNA. Not only was our founder a professional chef, but the entire Gourmet Ads team is made up of passionate foodies and food bloggers. Gourmet Ads can deliver Recipe Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours via various DMP and DSP Integrations. No other company has the depth in Recipe Targeting that we do.

Reach Ramadan participants 
We offer the ability to either advertise on pages next to Ramadan recipes or to people who have previously looked at Ramadan recipes in the past. We know that people looking at Ramadan recipes either are about to go buy ingredients to use or about to use items they have in their pantry or refrigerator.

Ramadan Targeting Solutions

Realtime Targeting
Our Realtime Ramadan Recipe Targeting option allows an advertiser to run their advertising next to Ramadan recipes as the shopper looks at the page. This is the ultimate solution for advertising Ramadan ingredients and products. We can run this targeting across our own managed supply and via audience extension.

Ramadan Audience Targeting
Our Ramadan Audience Targeting options allows an advertiser to run their advertising targeted to people who have recently looked at Ramadan recipes. This offers significantly larger scale than our Realtime Targeting option.

Popular Ramadan Recipes
We see a wide range of Ramadan searches and content across our publishers. The top twenty Ramadan recipe searches we see include;

  • Ramadan
  • When is Ramadan?
  • Traditional Ramadan recipes
  • Best foods for iftar
  • Easy suhoor meal ideas
  • Healthy Ramadan recipes
  • How to break fast during Ramadan
  • Popular iftar dishes around the world
  • High protein suhoor recipes
  • Iftar snacks
  • Ramadan drinks
  • Ramadan desserts
  • How to make dates stuffed with nuts
  • Ramadan friendly smoothies
  • Vegetarian Ramadan meal ideas
  • Authentic Ramadan soup recipes
  • Best Ramadan breads and pastries
  • Biryani for iftar recipe
  • Traditional sweets for Eid
  • Samosa recipe

Campaign Options for Targeting

Media Formats for Campaign Targeting