Pet Owner Targeting
A Pet Owner is an individual who has taken responsibility for the care, feeding, and overall well-being of a domestic animal, such as a dog, cat, bird, or other creatures kept as household pets. Pet ownership often includes providing food, shelter, veterinary care, and attention to the animal’s emotional and physical needs.
Retailers that focus on pets offer a specialized selection of pet supplies and frequently offer extra services like grooming, training, and veterinarian consultations. They provide high-quality products, from food to grooming tools, to pet owners as a service. This integrated strategy demonstrates their dedication to holistic pet care by ensuring access to both products and professional assistance for sustaining pets’ general well-being. Pet care products include a wide range of items aimed to help pets’ health, and comfort. These products are highly advantageous for Pet Owners when it comes to taking care of their animals. The following are the reasons why pet care products hold such significance:
- Hygiene and Cleanliness: Grooming tools and waste management products help maintain the hygiene of both pets and their living environment. Regular grooming prevents issues such as matting, skin infections, and unpleasant odors, while waste management tools keep living spaces clean and sanitary.
- Mental and Physical Stimulation: Toys and entertainment products provide essential mental and physical stimulation for pets. They help prevent boredom, encourage exercise, and contribute to a pet’s overall happiness and contentment.
- Comfort and Security: Bedding, housing, and specialty products ensure that pets have comfortable and safe living spaces tailored to their specific needs. Such products can provide warmth, security, and a sense of belonging, enhancing a pet’s quality of life.
- Travel Convenience: Travel products make it easier for Pet Owners to take their pets on trips or daily outings, ensuring their safety and comfort during transportation.
- Specialized Care: Many pets have unique needs based on their age, health condition, or breed. Specialty pet care products cater to these specific requirements, allowing Pet Owners to provide personalized care.
Being a Pet Owner involves committing to the pet’s health and happiness. This involves frequent veterinary check-ups, correct diet, grooming, and ensuring a safe living environment. Proper care can be time-consuming and costly, but it is vital for the pet’s long-term health and happiness.
Across our managed publishers, we see millions of Pet Owner online searches each month. We are able to leverage our contextual targeting engine to provide a unique opportunity for companies advertising pet care products seeking to reach their target audience.
Reach Pet Owner Prospective Customers Â
We offer the ability to either advertise on pages next to pet-related content or to people who have previously looked at pet content in the past. We know that people looking at Pet Owner content online are most likely wishing to understand their pet care routines, seek more efficient or cost-effective pet supplies, or have to change pet care needs and require different products.
Pet Owner Targeting Solutions
Realtime Targeting
Our Realtime Pet Owner Targeting option allows an advertiser to run their advertising next to Pet Owner content as the individual looks at the page. This is the ultimate solution for advertising items like pet food, toys, grooming tools, healthcare products, etc. We can run this targeting across our own managed supply and via audience extension.
Pet Owner Audience Targeting
Our Pet Owner Audience Targeting options allow an advertiser to run their advertising targeted to people who have recently looked at pet care products. This offers a significantly larger scale than our Realtime Targeting option.
Popular Pet Owner searches
We see a wide range of Pet Owner related searches and content across our publishers. There are literally thousands of Pet Owner searches each month. The top twenty Pet Owner searches we see include;
- Pet Owner responsibilities
- Best dog food for puppies
- Cat grooming techniques
- How to train a pet
- Pet health insurance options
- Local pet adoption centers
- Exotic pet legality and care
- Pet-friendly housing options
- Tips for traveling with pets
- Common pet illnesses and treatments
- Finding a reputable veterinarian
- Pet Owner support groups
- How to introduce new pets to a home
- Emotional support animals
- Pet first aid and emergency care
- How to deal with pet loss
- Pet Owner tax deductions and legal rights
- Holistic pet care and natural diets
- Animal behavior and psychology
- Pet safety and poison prevention
Campaign Options for Targeting
- Programmatic Advertising via Deal ID / PMP
- Curated Deals
- Managed Services
Media Formats for Campaign TargetingÂ
Food Targeting Categories
Since 2008, Gourmet Ads has been the global leader in food-focused advertising, specializing in Contextual Targeting. Discover a wide range of Food Targeting Categories for your next advertising campaign or programmatic deals, including Alcohol, Beverage, Cuisine, Diet, Ingredient, Kitchen Appliances, Non-Endemic, Publisher, and Recipe Targeting. We ensure your brand resonates with an engaged, culinary-inclined audience, transforming advertising campaigns into deliciously successful endeavors. Experience Gourmet Ads—where your message meets the appetite of your desired market.
Let’s Get Started !Â
Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen advertising campaign has the best possible combination of Premium Guaranteed Inventory, Scale, First Party Data, Contextual Targeting and Programmatic Advertising elements.
