Home and Garden Targeting
The term “Home and Garden” refers to two distinct yet interconnected aspects of home life:
Home: Everything inside a house that makes it efficient, comfortable, and visually beautiful. It includes the following:
- Interior Design: The practice of enhancing a space’s interiors to produce a more aesthetically pleasing and functional atmosphere.
- Furniture and decor: Items used to enhance and improve the living environment, such as sofas and tables, as well as art and ornamental items.
- Home Improvement: Projects that aim to renovate, remodel, or improve the structure and functionality of various areas of the home. This can be everything from wall painting to kitchen remodeling.
- Household Appliances: Devices and equipment that help with daily household tasks such as cooking, cleaning, and entertainment.
Garden: This focuses on the outside environment of a home and how it is cultivated and maintained. It includes the following:
- Landscaping: The practice of modifying the original design of a yard or other piece of land, adding attractive aspects, and planting trees and plants to improve its appeal.
- Gardening: The practice of growing and developing plants as part of horticulture, including flowers, vegetables, fruits, and more.
- Lawn Care: The maintenance of a patch of grass, often seen in gardens, yards, or parks, which includes mowing, watering, and fertilizing.
- Outdoor Projects: This can range from building a patio or deck to setting up a water feature or garden shed.
The Home and Garden category represents the blending of architecture, design, and personal expression. Designing spaces that are indicative of each person’s tastes, needs, and way of life is the aim, both indoors and outdoors.
Across our managed publishers, we see millions of Home and Garden online searches each month. We are able to leverage our contextual targeting engine to provide a unique opportunity for companies advertising Home and Garden products seeking to reach their target audience.
Reach Home and Garden ClientsÂ
We offer the ability to either advertise on pages next to Home and Garden content or to people who have previously looked at Home and Garden content in the past. We know that people looking at Home and Garden online are most likely wishing to update their furnishings, furniture, and outdoor spaces in their homes.
Home and Garden Targeting Solutions
Realtime Targeting
Our Realtime Home and Garden Targeting option allows an advertiser to run their advertising next to Home and Garden content as the individual looks at the page. This is the ultimate solution for advertising items like furniture, wall art, plants, and garden tools, to name a few. We can run this targeting across our own managed supply and via audience extension.
Home and Garden Audience Targeting
Our Home and Garden Audience Targeting options allow an advertiser to run their advertising targeted to people who have recently looked at Home and Garden content. This offers a significantly larger scale than our Realtime Targeting option.
Popular Home and Garden searches
We see a wide range of Home and Garden related searches and content across our publishers. There are literally thousands of Home and Garden searches each month. The top twenty Home and Garden searches we see include;
- DIY home improvement
- Garden landscaping ideas
- Indoor plants care
- Outdoor furniture
- Kitchen remodeling
- Vegetable gardening tips
- Home organization ideas
- Lawn maintenance
- Bathroom renovation
- Best gardening tools
- Eco-friendly home products
- Patio design ideas
- Flower garden design
- Smart home devices
- Organic pest control
- Seasonal home decor
- Drought-resistant plants
- Swimming pool maintenance
- Sustainable gardening practices
- Energy-efficient appliances
Campaign Options for Targeting
- Programmatic Advertising via Deal ID / PMP
- Curated Deals
- Managed Services
Media Formats for Campaign TargetingÂ
Food Targeting Categories
Since 2008, Gourmet Ads has been the global leader in food-focused advertising, specializing in Contextual Targeting. Discover a wide range of Food Targeting Categories for your next advertising campaign or programmatic deals, including Alcohol, Beverage, Cuisine, Diet, Ingredient, Kitchen Appliances, Non-Endemic, Publisher, and Recipe Targeting. We ensure your brand resonates with an engaged, culinary-inclined audience, transforming advertising campaigns into deliciously successful endeavors. Experience Gourmet Ads—where your message meets the appetite of your desired market.
Let’s Get Started !Â
Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen advertising campaign has the best possible combination of Premium Guaranteed Inventory, Scale, First Party Data, Contextual Targeting and Programmatic Advertising elements.
