B2B Targeting

B2B, or Business-to-Business, refers to a transaction or business strategy in which items or services are sold from one business to another rather than to individual consumers. The term is frequently used to describe companies that offer products or services that other businesses require in order to function and grow. A B2B business is one that sells software to other businesses to help them run their operations.

B2B (Business-to-Business) transactions are typically larger and more advanced than B2C (Business-to-Consumer) purchases. They frequently include numerous decision-makers on the buyer’s side and are associated with more lengthy sales cycles. Furthermore, B2B collaborations frequently emphasize long-term partnerships and the provision of ongoing services or high-value products.

Across our managed publishers, we see millions of B2B online searches each month. We are able to leverage our contextual targeting engine to provide a unique opportunity for companies advertising B2B products seeking to reach their target audience.

Reach B2B Clients  
We offer the ability to either advertise on pages next to B2B related content or to people who have previously looked at B2B content in the past. We know that people looking at B2B content online are most likely wishing to transform or upgrade their business solutions or services to enhance efficiency or reduce costs, or they might be encountering changing business demands that necessitate different products or services.

B2B Targeting Solutions

Realtime B2B Targeting
Our Realtime B2B Targeting option allows an advertiser to run their advertising next to B2B content as the individual looks at the page. This is the ultimate solution for promoting services like business software, IT solutions, professional equipment, and more. We can run this targeting across our own managed supply and via audience extension.

B2B Audience Targeting
Our B2B Audience Targeting options allow an advertiser to run their advertising targeted to people who have recently looked at B2B Products. This offers a significantly larger scale than our Realtime Targeting option.

Popular B2B searches
We see a wide range of B2B related searches and content across our publishers. There are literally thousands of B2B searches each month. The top twenty B2B searches we see include;

  • B2B Marketing
  • B2B Sales
  • B2B eCommerce
  • B2B Lead Generation
  • B2B SEO
  • B2B Software
  • B2B Content Marketing
  • B2B Email Marketing
  • B2B Social Media
  • B2B CRM
  • B2B Advertising
  • B2B Digital Marketing
  • B2B Marketing Strategies
  • B2B Analytics
  • B2B Marketing Automation
  • B2B Sales Techniques
  • B2B Market Research
  • B2B Data Services
  • B2B Customer Retention
  • B2B Marketing Trends

Campaign Options for Targeting

Media Formats for Campaign Targeting