Air Travel Targeting
Air travel refers to the transportation of passengers or cargo by aircraft. It involves flying from one location to another, either domestically or internationally.
According to the International Air Transport Association (IATA), there were approximately 4.5 billion scheduled passengers who travelled by air in 2019. However, due to the COVID-19 pandemic, air travel significantly decreased in 2020, with the number of passengers estimated to be around 1.8 billion.
The demographic that travels on planes the most varies depending on factors such as age, income, and purpose of travel. Generally, business travellers tend to fly more frequently than leisure travellers. However, data from the US Bureau of Transportation Statistics shows that people between the ages of 35-54 tend to fly the most for both business and leisure purposes. Additionally, people with higher incomes tend to fly more frequently than those with lower incomes.
Across our managed publishers, we see thousands of Airline online searches each month. This provides a unique opportunity for companies advertising holidays, hotels, flights and travel agents seeking to reach their target audience.
Reach Air Travel ClientsÂ
We offer the ability to either advertise on pages next to Air travel content or to people who have previously looked at Travel content in the past. We know that people looking at Air Travel either are interested in purchasing a flight or are researching the best Airline or flight to travel with in the future.
Air Travel Targeting Solutions
Realtime Targeting
Our Realtime Air Travel Targeting option allows an advertiser to run their advertising next to Air Travel content as the individual looks at the page. This is the ultimate solution for advertising Airlines and travel packages. We can run this targeting across our own managed supply and via audience extension.
Air Travel Audience Targeting
Our Air Travel Audience Targeting options allows an advertiser to run their advertising targeted to people who have recently looked at Air Travel. This offers significantly larger scale than our Realtime Targeting option.
Popular Air Travel searches
We see a wide range of Air Travel related searches and content across our publishers. There are literally thousands of Flight and Airline searches each month. The top twenty Air Travel searches we see include;
- Air Travel
- Air Travel Restrictions
- Airline
- Airline tickets
- Cheap Airline tickets
- Cheap flights
- Airline Flights
- Flight
- Flights
- Flight status
- Flight deals
- Flight attendant
- Flight tickets
- Flight radar
- Flight cancellations
- Business Travel
- Business class flight
- Airline check-in
- Airline apps
Campaign Options for Targeting
- Programmatic Advertising via Deal ID / PMP
- Curated Deals
- Managed Services
Media Formats for Campaign TargetingÂ
Let’s Get Started !Â
Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen advertising campaign has the best possible combination of Premium Guaranteed Inventory, Scale, First Party Data, Contextual Targeting and Programmatic Advertising elements.
Food Targeting Categories
Since 2008, Gourmet Ads has been the global leader in food-focused advertising, specializing in Contextual Targeting. Discover a wide range of Food Targeting Categories for your next advertising campaign or programmatic deals, including Alcohol, Beverage, Cuisine, Diet, Ingredient, Kitchen Appliances, Non-Endemic, Publisher, and Recipe Targeting. We ensure your brand resonates with an engaged, culinary-inclined audience, transforming advertising campaigns into deliciously successful endeavors. Experience Gourmet Ads—where your message meets the appetite of your desired market.
Let’s Get Started !Â
Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen advertising campaign has the best possible combination of Premium Guaranteed Inventory, Scale, First Party Data, Contextual Targeting and Programmatic Advertising elements.
