Onion Targeting

Onion is a staple ingredient in global cuisines, valued for its versatility, depth of flavor, and ability to enhance both simple and complex dishes. Different cultures have developed unique ways to incorporate onions into their cooking, from caramelizing them for a rich, sweet taste to using them raw for a crisp and pungent bite. Roasting onions brings out their natural sweetness, making them a perfect addition to soups, sauces, and side dishes. Sautéing onions is another common method, allowing their natural sugars to develop into a deep, savory base for countless recipes. Whether diced, sliced, grilled, or pickled, onions play a crucial role in everyday cooking. Some popular recipe searches we see are French onion soup, caramelized onions, onion rings, pickled onions, onion gravy, onion chutney, onion dip, roasted onions, to name a few.

The Growing Demand for Onion Recipes

One of the most searched recipe terms in search engines each year is “Onion Recipes.” At Gourmet Ads, we see this trend reflected in the recipe indexing we conduct across thousands of food publishers. This presents a valuable opportunity for companies selling fresh onions, onion-based products, and supermarkets looking to promote their onion selections to home cooks and professional chefs alike.

Recipe Targeting Is in Our DNA

Since 2008, Gourmet Ads has been a global leader in Recipe Targeting solutions, making it part of our DNA. Our founder was a professional chef, and our team consists of passionate foodies and food bloggers. We specialize in delivering Recipe Targeting across publisher content in real time, as well as through audience segments in our Ad Server or via DMP and DSP integrations. No other company offers the depth and expertise in Recipe Targeting that we do.

Reach Onion Shoppers

We provide the ability to advertise next to onion recipes or target consumers who have recently searched for onion-based dishes. We know that people looking up onion recipes are either planning a grocery trip or already have onions at home and are searching for new ways to use them.

Onion Targeting Solutions

Realtime Targeting

Our Realtime Onion Targeting solution enables advertisers to place their ads alongside onion recipes while shoppers are actively viewing the page. This is the ultimate strategy for promoting fresh onions, onion powders, onion-based condiments, and other onion-infused products. This targeting can be applied across our managed supply and extended to a broader audience.

Onion Audience Targeting

Our Onion Audience Targeting option allows advertisers to reach people who have recently searched for or engaged with onion recipes. This approach provides a significantly larger scale than Realtime Targeting, ensuring greater exposure for onion brands and products.

Popular Onion Recipes

We track an extensive range of onion-based searches and content across our publishing network. Millions of users search for onion-focused recipes each month. By leveraging Gourmet Ads’ Recipe Targeting, onion sellers, producers, and supermarkets can connect with engaged consumers, increase product visibility, and drive more sales.

The top twenty onion recipe searches we see include:

  • Onion recipes
  • Caramelized Onions
  • Onion Ring recipes
  • Pickled Onion recipe
  • Onion gravy recipe
  • Onion Chutney recipe
  • Onion dip recipe
  • Roasted Onions
  • Onion Powder uses
  • Sauteed Onion
  • Grilled Onions
  • Spring Onion recipes
  • Onion Jam
  • Stuffed Onions
  • Red Onion Salad
  • Onion Bhaji recipes
  • Onion Relish recipes
  • Creamy onion sauce recipe
  • Onion and Garlic base Recipes
  • Best type of Onion to buy

Campaign Options for Targeting

Media Formats for Campaign Targeting