Ginger Targeting

Ginger is a flowering plant whose root is widely used as a spice and for medicinal purposes. Known for its warm, slightly spicy, and aromatic flavor, ginger has been a staple in culinary and herbal traditions for centuries. It contains gingerol, a bioactive compound known for its anti-inflammatory and antioxidant properties. Ginger is often used to aid digestion, relieve nausea, and boost immunity.

In cooking, ginger is incredibly versatile and can be used in both sweet and savory recipes. Fresh ginger is commonly grated, minced, or sliced into stir-fries, soups, and curries, adding depth and warmth to dishes. It’s a key ingredient in Asian, Indian, and Middle Eastern cuisines, often paired with garlic, soy sauce, and spices. Ground ginger is used in baking, adding a warm spice to gingerbread cookies, cakes, and muffins.

Ginger also shines in beverages such as ginger tea, smoothies, and homemade ginger ale. It’s a must-have in health drinks like turmeric-ginger shots or honey-ginger lemon tea. Whether fresh, dried, or powdered, ginger enhances flavors and offers numerous health benefits, making it a valuable ingredient in any kitchen.

The Growing Demand for Ginger Recipes

One of the most searched recipe terms in search engines each year is “Ginger Recipes.” At Gourmet Ads, we see this trend reflected in the recipe indexing we conduct across thousands of publishers. This presents a significant opportunity for companies selling fresh ginger, ginger-based products, and supermarkets looking to promote their ginger selections to home cooks and food enthusiasts.

Recipe Targeting Is in Our DNA

Since 2008, Gourmet Ads has been the global leader in Recipe Targeting solutions, making it part of our DNA. Our founder was a professional chef, and our entire team consists of passionate foodies and food bloggers. We specialize in delivering Recipe Targeting across publisher content in real time, as well as through audience segments in our Ad Server or through various DMP and DSP integrations. No other company offers the depth and expertise in Recipe Targeting that we do.

Reach Ginger Shoppers

We provide the ability to advertise next to ginger recipes or target consumers who have previously searched for ginger-based dishes. We understand that people looking up ginger recipes are either planning a grocery trip or already have ginger at home and are searching for new ways to use it.

Ginger Targeting Solutions

Realtime Targeting

Our Realtime Ginger Targeting solution enables advertisers to place their ads alongside ginger recipes while shoppers are actively viewing the page. This is the ultimate strategy for promoting fresh ginger, ginger powders, ginger paste, ginger teas and other ginger-infused products. This targeting can be applied across our managed supply and extended to a broader audience.

Ginger Audience Targeting

Our Ginger Audience Targeting option allows advertisers to reach people who have recently searched for or engaged with ginger recipes. This approach provides a significantly larger scale than Realtime Targeting, ensuring greater exposure for ginger brands and products.

Popular Ginger Recipes

We track an extensive range of ginger-based searches and content across our publishing network. Millions of users search for ginger-focused recipes each month. By leveraging Gourmet Ads’ Recipe Targeting, ginger sellers, producers, and supermarkets can connect with engaged consumers, increase product visibility, and drive more sales. The top twenty ginger recipe searches we see include:

  • Ginger
  • Ginger recipe
  • Ginger tea recipe
  • Ginger water
  • Ginger benefits for health
  • Ginger turmeric shot
  • Homemade ginger ale
  • How to use fresh ginger
  • Pickled ginger recipe
  • Candied ginger recipe
  • Ginger chicken stir-fry
  • Gingerbread cookie recipe
  • Ginger honey lemon tea
  • Ginger tablets
  • Ginger smoothie recipes
  • Ginger soup recipes
  • Ginger and honey remedy
  • Ginger infused oil recipe
  • Ginger beer vs ginger ale
  • Ginger powder

Campaign Options for Targeting

Media Formats for Campaign Targeting