Fig Recipe Targeting

Fig Recipe Targeting

Figs are a fruit from the mulberry family that taste sweet like honey with a soft texture. They can be eaten fresh, or dried and also used in tea’s and baking. Across our managed publishers, we see millions of Fig recipe searches each month. This provides a unique opportunity for companies advertising Figs, Fig products and supermarkets / grocery stores.

Recipe Targeting is in our DNA
Since 2008, we’ve been the global leader in Recipe Targeting solutions online and it’s in our DNA. Not only was our founder a professional chef, but the entire Gourmet Ads team is made up of passionate foodies and food bloggers. Gourmet Ads can deliver Recipe Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours via various DMP and DSP Integrations. No other company has the depth in Recipe Targeting that we do.

Reach Fig Shoppers
We offer the ability to either advertise on pages next to Fig Recipes or to people who have previously looked at Fig  recipes in the past. We know that people looking at Fig Recipes either are about to go to the grocery store to buy Figs and other ingredients or already have Fig’s at home.

Fig Targeting Solutions

Realtime Targeting
Our Realtime Fig Recipe Targeting option allows an advertiser to run their advertising next to a Fig recipe as the shopper looks at the page. This is the ultimate solution for advertising Fig and Fig products. We can run this targeting across our own managed supply and via audience extension.

Fig Audience Targeting
Our Fig Audience Targeting options allows an advertiser to run their advertising targeted to people who have recently looked at Fig recipes. This offers significantly larger scale than our Realtime Targeting option.

Popular Fig Recipes
We see a wide range of Fig based searches and content across our publishers. There are literally millions of Fig based searches each month. The top twenty Fig searches we see include;

• Fig recipes
• Fresh fig recipes
• Fig Jam recipes
• Dried fig recipes
• Fig dessert recipes
• Fig preserve recipes
• Fig pie recipes
• Strawberry fig preserve
• Fresh fig bars recipe
• Fig cake recipe

• Vegan fig recipes
• Fig appetizers recipes
• Fig balsamic vinegar recipe
• Paleo fig recipes
• Fig cookies recipe
• Fig smoothie recipe
• Fig tart recipes
• Fig spread recipes
• Fig and goat cheese recipes
• Fig bread recipes

Campaign Options for Targeting

• Programmatic Advertising via Deal ID / PMP
• Curated Deals
• Managed Services

Media Formats for Campaign Targeting 

• Display Advertising
• Video Advertising
• Mobile Advertising
• Native Advertising