What is Behavioral Targeting?
Behavioral Targeting is an online targeting technique that uses information collected about an individual’s web-browsing history, such as the pages they have visited or the searches they have made, to select which advertisements to display. Behavioral targeting combines many Advertising Techniques to provide advertisements that are more relevant to the user’s interests and behaviors. Understanding the concept of Marketing vs Advertising helps us improve our understanding of behavioral targeting. The two primary methods of behavioral targeting are prospecting and retargeting, and each has benefits and limitations. When choosing an approach and how to execute it successfully, marketers need to carefully analyze their marketing objectives and target audience. Marketers may develop more successful marketing strategies and boost their return on investment by knowing the difference between Retargeting vs Prospecting in marketing campaigns.
Contextual advertising is a targeted advertising strategy in which advertisements are placed on websites and web pages that are directly relevant to the content on those pages. By leveraging actual online user behavior, we allow advertisers to deliver specifically targeted ads to consumers through directly managed websites across Gourmet Ads and via Reach Extension through our partners, providing reach to Billions of potential users.
As the advertisement which is served to the consumer is based upon absolute relevancy, it can be on a page that’s not directly related to the product being advertised, thus expanding the opportunity to communicate with potential consumers. Several food marketing companies enlisted our assistance in creating food advertisements. We provided excellent food advertisement examples to assist businesses and brands.
So what Behavioral Targeting Signals are available to be targeted?
Gourmet Ads can basically track any behavior or action required by the advertiser, however generally speaking the most commonly requested behaviors include;
- Visiting a particular website (typically the advertisers site)
- Visiting a particular page on a website (typically the advertisers site)
- Time Spent on a Website
- Recency – Last Date of Website Visit
- Shopping cart abandonment (not buying after adding to cart)
- Visiting sites of similar interests (Cooking, BBQ, Vegetarian, Pasta)
- Visiting different verticals (Food, Health, Home)
- Visiting niche sites within a vertical (ie food, wine, beer, coffee, restaurant or BBQ sites)
- Searching for a product or type of products
- In-market or Previous Purchaser for a particular Item or Brand.
- Other Miscellaneous Interactions which can be tracked.
Behavioral Targeting Examples
We are seeing more and more advertisers who are adding additional line items to campaigns with some sort Behavioural Targeting. Taking a top level view here are some real Behavioral Targeting Examples as used by our clients ;
- Online Grocery website bringing back consumers who haven’t purchased, but targeting them for a specific product.
- Food Manufacturer who was giving away product samples, but didn’t complete the form
- Kitchenware Ecommerce site advertising to people who have added products to their cart but didn’t check out.
- Automotive manufacture who knows that a user is in market for a type of car
An example of behavioral targeting would be if a consumer repeatedly visited a web page with reviews of thermometers for home use or searched for thermometers, then visited a thermometers manufacturers website. This clearly indicates an interest in buying a thermometers. By targeting advertising about this exact product or range of products significantly increases the consumer’s chance of purchasing.
When combined with some of our existing campaign targeting options, behavioral targeting allows you to reach your target consumer, cost effectively compared to other advertising mediums. Native ad specs and behavioral targeting are essential tools for advertisers seeking to create more engaging, effective advertising campaigns in the digital age. Native advertising can be used with behavioral targeting to achieve better results. Native advertising examples show how it can be used with behavioral targeting.
Behavioral Targeting vs Retargeting? What’s the difference.
So essentially Behavioral Targeting vs Retargeting are similar. They use the same technology to gather and store the data, but the biggest difference is that Behavioral Targeting leverages much more signals than Retargeting. Usually Retargeting is limited to did a user visit a company website. Whereas Behavioral Targeting is much more broad. For Behavioral Targeting we can also access 3rd party data pair this with first party data. However, both of these are used for CPG advertising.
What is CPG
Consumer packaged goods (CPG) are products purchased for personal use. Consumer products are directly sold to clients for their personal use; they are not intended for secondary production or resale. Stocks and businesses in the consumer products sector sell items to consumers and homes rather than manufacturing and industries.
Food Targeting Categories
Since 2008, Gourmet Ads has been the global leader in food-focused advertising, specializing in Contextual Targeting. Discover a wide range of Food Targeting Categories for your next advertising campaign or programmatic deals, including Alcohol, Beverage, Cuisine, Diet, Ingredient, Kitchen Appliances, Non-Endemic, Publisher, and Recipe Targeting. We ensure your brand resonates with an engaged, culinary-inclined audience, transforming advertising campaigns into deliciously successful endeavors. Experience Gourmet Ads—where your message meets the appetite of your desired market.
Let’s Get Started !
Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen advertising campaign has the best possible combination of Premium Guaranteed Inventory, Scale, First Party Data, Contextual Targeting and Programmatic Advertising elements.
