Xandr

Xandr

A business unit within Microsoft, Xandr powers a global marketplace for premium advertising. Xandr's data-enabled technology platform, encompassing Xandr Invest and Xandr Monetize, optimizes return on investment for both buyers and sellers. Since 1975, Microsoft has been using data and technology to inform and improve the consumer experience.

Microsoft has acquired Xandr to quicken the delivery of digital advertising and retail media solutions. Xandr provides premium advertising solutions to its partner. By integrating Microsoft's knowledge of its audience, technology, and global advertising clientele with Xandr's expansive, data-driven advertising platforms, Microsoft may speed up the delivery of digital advertising solutions for the open web. The name Xandr has derived from its former owner, AT&T, cofounder Alexander Graham Bell.

Gourmet Ads & Xandr

Xandr is a key partner of Gourmet Ads and has been since 2012. For over 10 years we've used a range of Xandr products across our business. We use Invest DSP for all programmatic media buying and data. In addition, we also use Xandr’s Monetize SSP as our primary Supply Side Platform / Sell Side and Ad Server, and as such is the preferred way to execute all types of Programmatic Advertising. 

Xandr History

In 2018, AT&T took full control of Appnexus and changed its name to Xandr. The inaugural AT&T Relevance Conference took place in Santa Barbara, California, on September 25, 2018, and that day, Xandr was unveiled. The name was chosen in homage to the man who founded its parent company, AT&T. In June 2019, Xandr revamped its AppNexus DSP and unveiled Xandr Invest to act as its principal ad-buying center. It also introduced its digital ad marketplace named Dubbed Community. 

In 2020, Warner Media and Xandr have joined hands to provide a more compelling value proposition for agencies, advertisers, and publishers. Since its inception, Xandr respects consumer privacy preferences and provides unique advertising solutions. Microsoft completed the acquisition of Xandr to enhance its digital advertising solutions and retail media capabilities. 

Microsoft Ownership of Xandr

On June 6, 2022, Microsoft successfully bought Xandr for about $1 billion USD, bolstering its retail media and advertising business. Mike Welch is the executive vice president and general manager of Xandr. It will accelerate Microsoft's digital advertising. The global advertising customer base of Microsoft will be strengthened after this acquisition. Microsoft group understands web experiences and the open web better than anyone else. Therefore, this partnership will accelerate the delivery of premium advertising products.  

Xandr Invest DSP

Through an effective integrated platform design, identity-centric CTV and digital video buying, and intelligent data solutions, the Xandr Invest demand side platform maximizes buyers' digital investments. These features are all supported by the platform created for the future of advertising. It is a strategic buying platform built for advertisers and advertising agencies as they plan, executes, and learn from their media campaigns. Xandr Invest features a machine-learning optimization system and streamlined user interface, it provides enhanced efficiencies to established marketing objectives while enabling buyers to shift focus to increasingly sophisticated tactics to achieve unique outcomes. In this post-cookie world, this platform offers you a chance to stay ahead in your advertising goals. 

Xandr Monetize SSP

It is a strategic selling platform with holistic inventory management controls, unique data, and differentiated buyer demand. It enables media companies to unlock the full value of their inventory and improve the experience for their consumers. As the digital landscape evolves, there is a need for better insight into publisher needs. Xandr understands publishers’ relationships and unlocks several benefits for media owners. 

Xandr Curate

Xandr Curate is a self-service platform that allows you to build curated inventory packages and sell them programmatically via deals at the click of a button. It facilitates data owners to monetize their proprietary data and get access to unique buyer demand, while also empowering supply management teams to create strategic, goal-oriented markets for its traders.

Xandr’s Prebid Server Premium (PSP)

Gourmet Ads can swiftly and effectively increase demand across industries and supply types thanks to Xandr's Prebid Server Premium (PSP). Prebid, the most well-liked open-source header bidding system, powers PSP, which offers a simple setup process and requires little in the way of development resources. PSP optimizes end-to-end administration of prebid settings and demand partner configurations. A comprehensive picture of header bidding performance across all demand, formats and channels is also provided to sellers by the system, along with useful insights for enhancing performance or resolving problems.