Open Exchange
Gourmet Ads offers an Open Exchange Marketplace (via Appnexus Member ID 1792) allowing programmatic buyers direct access to our inventory via Open Auction which runs behind our PMPs / Deal IDs. Our Open Exchange in Xandr is pricing model is a 2nd Price Auction.
Open Exchange buying typically suits buyers who tend to only buy standard IAB sizes like 728×90, 300×250, 320×50 or 160×600 and rely on their own data for Ad Exchange or don’t require any additional targeting in the ad server like Viewability. This article discusses programmatic advertising pros and cons and why this technique emerged for online ad trading.
With thousands of approved buyers, our Open Exchange Marketplace is highlight competitive and, in some cases, CPMs will be higher than pre-negotiated PMPs or Deals IDs.
We always recommend Open Exchange buyers contact us to make sure that they have our latest Whitelist and are not blocked from either a Buyer or Brand perspective.
Integrated Demand Side Platform Companies (DSPs)
For programmatic enabled Brands with In-house Trading Teams, Agency Trading Desks, Advertising Agencies, Retargeters or Independent Trading Desk, Gourmet Ads is built upon the Xandr tech stack and fully integrated Programmatically with the following Demand Side Platform Companies (DSP) enabling streamlined, transparent connections between Advertisers through to end-user Consumers.
Let’s Get Started !
Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen advertising campaign has the best possible combination of Premium Guaranteed Inventory, Scale, First Party Data, Contextual Targeting and Programmatic Advertising elements.
