What is MightyHive?
MightyHive is a Programmatic Solutions Partner for Brand Advertisers, Advertising Agencies, Independent Trading Desks, and Agency Trading Desks. MightyHive is headquartered in San Francisco with offices in New York, London, Singapore, and Sydney.
As a Google Marketing Platform Partner, MightyHive provides Programmatic Media Buying via Google’s Dv360 as their primary Demand Side Platforms (DSPs). MightyHive offers their clients our inventory via our Appnexus SSP as well as via Prebid / Header Bidding through Rubicon Project, Index Exchange, and PubMatic.
Depending on the SSP integration, we support the following Media Types: Display, Mobile, Video, and Native. We support both Deals and Open Exchange buying via DV360.
Apart from outsourced Programmatic Media Buying, MightyHive encourages their clients to build data-driven organizations that drive results through programmatic insourcing, full-service management, and strategic advisory services.
MightyHive Private Marketplace Deals / PMPs
Many Programmatic Buyers use Deals to buy inventory across Gourmet Ads. MediaMath has pre-negotiated with Gourmet Ads to have Programmatic Deals in their Curated Marketplace. Deal Targeting options available; Smart Deals, Private Marketplaces / Deal IDs, and Programmatic Packages.
MightyHive First-Party Data
MightyHive clients can access Gourmet Ads First Party Data via DoubleClick Bid Manager. Contact Us for the Full Taxonomy of our First Party Segments in DBM.
Integrated Demand Side Platform Companies (DSPs)
For programmatic enabled Brands with In-house Trading Teams, Agency Trading Desks, Advertising Agencies, Retargeters or Independent Trading Desk, Gourmet Ads is built upon the Xandr tech stack and fully integrated Programmatically with the following Demand Side Platform Companies (DSP) enabling streamlined, transparent connections between Advertisers through to end-user Consumers.
Let’s Get Started !Â
Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen advertising campaign has the best possible combination of Premium Guaranteed Inventory, Scale, First Party Data, Contextual Targeting and Programmatic Advertising elements.
