Learn about our Managed Supply & Curated Supply
Gourmet Ads manages two distinct supply sources for Programmatic Advertisers.
Managed Supply
The first is our Managed Supply which we’ve offered to Advertisers since 2008. These are publishers that are integrated with either our Publishers Page Tag or Via our Prebid.org Header integration.
Curated Supply
The second is our Curated Supply which we manage via Xandr Curate. These are typically larger publishers we have direct relationships with but we work with them only programmatically. They have added our ads.txt and we execute via their SSPs. We can only trade Curated Supply via Deals, see Curated Deals here.
Compare Our Managed Supply & Curated Supply
Managed Supply |
Curated Supply |
|
|---|---|---|
| Buyer’s DSP | Any major DSP integrated with Xandr | Any major DSP integrated with Xandr |
| Our SSP | Xandr Monetize | Xandr Curate |
| Scale | Limited by Tag on Page | Significant Scale Leveaging Xandr’s Ad.txt Reach |
| Execution | Open Exchange + Deals | PMP / Deals only |
| Media Formats | Display, Video & Native | Display, CTV, Video, Audio & Native |
| Publishers | All our Managed Publishers running our Page Tag or Prebid.org Integration | Publishers who have added Xandr’s ads.txt to their site |
| Strategy | Guaranteed Delivery | Highly Scalable, ideal for chasing cookies or using niche segments. |
| Targeting Options | All of our Targeting Options | Contextual Targeting
Domain Targeting |
| Viewability | 70% Viewability for Display & Video | 70% Viewability for Display & Video |
Let’s Get Started !
Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen advertising campaign has the best possible combination of Premium Guaranteed Inventory, Scale, First Party Data, Contextual Targeting and Programmatic Advertising elements.
