What is DV360?
Display & Video 360 (DV360) is Google’s Demand Side Platform (DSP).
For Programmatic Buyers, Agency Trading Desks, Demand Side Platforms (DSPs), Direct Response, Retargeters and Brand Advertisers that use DV360 as their primary DSP can access our inventory via our Appnexus SSP as well as via Prebid / Header Bidding through Rubicon Project, Index Exchange and PubMatic.
Depending on the SSP integration, we support the following Media Types: Display, Mobile, Video, Native. We support both Deals and Open Exchange buying via DV360.
DV360 Private Marketplace Deals / PMPs
Many Programmatic use Deals to buy inventory across Gourmet Ads. We offer the ability buy via Preferred Deal and Private Auctions. Deal Targeting options available; Smart Deals, Private Marketplaces / Deal IDs, Programmatic Packages.
DV360 First Party Data
Gourmet Ads First Party Data is available through Dv360. Contact Us for our Full Taxonomy of our First Party Segments in Display & Video 360.
DV360 Affinity Audiences
Please Note, Programmatic Buyers who use Affinity Audiences in their DV360 Campaigns, will be unable use them across our inventory, as Affinity Audiences only work across Google managed Adx Inventory.
DV360 Reporting
Programmatic Advertisers that use DV360 and have their account mapped through to Xandr (sometimes referred to as Virtual Seat or Alias Seat) can have access to our Programmatic Buyer Report Cards. Contact Us for more information.
DV360 Partner ID
Gourmet Ads works with thousands of DV360 Advertisers around the world. All we need to get started is for you to provide us your DV360 Partner ID and then we can set you up and authorize you to buy our inventory across both Private Marketplace Deals / PMPs and Open Exchange. If you don’t know your Partner ID, then check in your DV360 Account or asked your Google Dv360 Account Manager.
Integrated Demand Side Platform Companies (DSPs)
For programmatic enabled Brands with In-house Trading Teams, Agency Trading Desks, Advertising Agencies, Retargeters or Independent Trading Desk, Gourmet Ads is built upon the Xandr tech stack and fully integrated Programmatically with the following Demand Side Platform Companies (DSP) enabling streamlined, transparent connections between Advertisers through to end-user Consumers.
Let’s Get Started !
Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen advertising campaign has the best possible combination of Premium Guaranteed Inventory, Scale, First Party Data, Contextual Targeting and Programmatic Advertising elements.
