What is the Amazon DSP ?
The Amazon DSPÂ is a Demand Side Platform (DSP) which is part of Amazon Advertising that enables advertisers to programmatically reach Amazon.com and Advertiser audiences on Amazon sites and across the web and on mobile devices. The Amazon DSP allows you to buy both Display Advertising and Video Advertising.
Native Advertising ads are growing in popularity with both Advertisers and Publishers. Programmatic Buyers, Agency Trading Desks, Demand Side Platforms (DSPs), Direct Response, Retargeters, and Brand Advertisers that use the Amazon DSP as their primary DSP can access Gourmet Ads inventory via both our Appnexus SSP integration and via Header Bidding with Amazon’s Server 2 Server Adapter known as the Unified Ad Marketplace or UAM.
With native ad specs, advertisers have a unique opportunity to approach their target audience without being invasive. Advertisers may design extremely engaging and productive campaigns that increase conversions and the profitability of their businesses by utilizing a variety of ad types and targeting choices.
Within the Amazon DSP, you can set up Deals or PMPs that directly target Gourmet Ads inventory whilst leveraging Amazon’s unique audience insights and datasets.
Integrated Demand Side Platform Companies (DSPs)
For programmatic enabled Brands with In-house Trading Teams, Agency Trading Desks, Advertising Agencies, Retargeters or Independent Trading Desk, Gourmet Ads is built upon the Xandr tech stack and fully integrated Programmatically with the following Demand Side Platform Companies (DSP) enabling streamlined, transparent connections between Advertisers through to end-user Consumers.
Let’s Get Started !Â
Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen advertising campaign has the best possible combination of Premium Guaranteed Inventory, Scale, First Party Data, Contextual Targeting and Programmatic Advertising elements.
