What is AdRoll?
AdRoll is primarily a global self-service online marketing platform that is best known for retargeting and prospecting solutions and is headquartered in San Francisco, USA.
For Brand Advertisers and Advertising Agencies that use AdRoll can access our inventory via our Appnexus SSP as well as via Prebid / Header Bidding through Rubicon Project, Index Exchange and PubMatic.
AdRoll is one of our largest integrated advertising and retargeting partners, both in volume and breath ie the number of brands run by them across our inventory. AdRoll provides a variety of retargeting ideas that businesses can use to optimize their campaigns and increase their ROI. Retargeting vs Prospecting in marketing campaigns can be effective approaches depending on the campaign’s goals and objectives. Brands must determine which approach will best help them to reach their goals. AdRoll offers brand advertisers access users across any device, app, or browser, with access to more than 500 ad exchanges, including native inventory like Google, Instagram, Facebook, and Twitter. Agency holding companies can use AdRoll to plan and launch effective ad campaigns across many platforms.
Depending on the SSP integration, we support the following Media Types: Display, Mobile and Native. We support both Deals and Open Exchange buying via AdRoll.
AdRoll Private Marketplace Deals / PMPs
Many Programmatic Buyers use Deals to buy inventory across Gourmet Ads. AdRoll has pre negotiated with Gourmet Ads to have Programmatic Deals. Deal Targeting options available; Smart Deals, Private Marketplaces / Deal IDs, Programmatic Packages.
AdRoll Pricing
We run a 2nd Price Auction with AdRoll. AdRoll Pricing varies, dependent on numerous factors such as Ad Size, Location, Device, Cookie Age and User Recency to name a few. When determining your target AdRoll Pricing, do your research to understand what your Max Bid should be.
Integrated Demand Side Platform Companies (DSPs)
For programmatic enabled Brands with In-house Trading Teams, Agency Trading Desks, Advertising Agencies, Retargeters or Independent Trading Desk, Gourmet Ads is built upon the Xandr tech stack and fully integrated Programmatically with the following Demand Side Platform Companies (DSP) enabling streamlined, transparent connections between Advertisers through to end-user Consumers.
Let’s Get Started !
Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen advertising campaign has the best possible combination of Premium Guaranteed Inventory, Scale, First Party Data, Contextual Targeting and Programmatic Advertising elements.
