320×480 – Mobile Interstitial
The 320×480 Banner Ad Unit / Mobile Interstitial is popular on Smart Phones. Selecting top-performing ad sizes is crucial for digital advertising campaigns to ensure greater reach and effectiveness. This ad unit is particularly effective for mobile ads due to its size and visibility.
Understanding common banner sizes is essential in digital advertising. The 320×480 ad unit fits into this category, making it a versatile choice for various platforms.This ad unit is also widely used in mobile apps, where its effectiveness is well-documented. It provides a good balance between visibility and user experience, making it a preferred choice for advertisers.
Understanding the 320×480 Ad Size
The 320×480 ad unit is a popular mobile ad size that has become a cornerstone in digital advertising campaigns. Known as a Mobile Interstitial ad, this unit is designed to cover the entire mobile screen, offering a full-screen experience that captures users’ attention. Its widespread use in both mobile web and app environments underscores its effectiveness and versatility. Whether you’re running a branding campaign or looking to boost engagement, the 320×480 ad unit is a reliable choice that delivers consistent results.
Technical Information
From a technical standpoint, the 320×480 ad unit is a rectangular ad size with precise dimensions of 320 pixels in width and 480 pixels in height. This ad size is specifically optimized for mobile devices, making it an ideal choice for both mobile banner ads and mobile interstitial ads. Typically served in a full-screen format, the 320×480 ad unit covers the entire mobile screen, providing an immersive and engaging experience for users. Its compatibility with various mobile devices ensures that your ads are displayed seamlessly, enhancing the overall effectiveness of your advertising campaigns.
Benefits of the 320×480 Ad Unit
The 320×480 ad unit offers several compelling benefits for both advertisers and publishers. One of its primary advantages is the ability to provide a full-screen experience, which significantly enhances user engagement and ad performance. The large size of this ad unit allows for greater creative freedom, enabling advertisers to deliver more impactful and visually appealing messages. Additionally, the 320×480 ad unit is widely supported by ad exchanges and supply-side platforms, making it easy to integrate into existing advertising campaigns. Its effectiveness and versatility make the 320×480 ad unit a popular choice for mobile advertising campaigns, ensuring that your brand stands out in a crowded digital landscape.
320×480 – Mobile Interstitial Ads
The 320×480 Banner Ad Unit or Mobile Interstitial Ad Unit is a large ad unit that is positioned as a full screen ad on smartphones or used within content on the publisher’s page.
The 320×480 is typically loaded “full screen” on the publisher’s website on a smart phone. Because it’s full screen on many publisher websites the 320×480 Mobile Interstitial performs extremely well for branding campaigns, especially when high viewability is essential. Full screen ads are effective in generating higher eCPMs and CTRs. From a branding perspective, the 320×480 is considered by most advertisers as a strong performing ad unit, and is used on nearly every campaign run on Gourmet Ads. The 320×480 ad unit is also effective in mobile apps, enhancing its versatility across digital environments.
Across Gourmet Ads, the 320×480 Banner Ad Unit is popular on large Recipe Websites and Food Blogs.
Our experts are proficient in banner ad design of this ad unit.
Features of the 320×480 Banner Ad Unit;
- Commonly loaded Full Screen on Phones
- Can be positioned within Content
- Typically High Viewability
- Consistent Results for Advertisers
- Ideal for all types of Rich Media
- Approved IAB Ad Unit
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