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What is Retargeting ?

Retargeting is an advertising term which describes the process of recapturing visitor attention with the goal of driving sales. With this approach, ads are served to people who have already visited a client’s website, but haven’t followed through with a purchase. Platforms offering retargeting features keep track of visitors, and serve ads to them as they visit other sites. Retargeting ideas & remarketing ideas are important digital marketing techniques that help businesses in re-engaging potential customers who have previously interacted with the brand.

Retargeting Vs Prospecting Differences

Retargeting raises awareness of brands with the people who have already shown interest in them and strives to follow the buyer behavior to reach the potential customers in the right moment in order to convert them into customers. Prospecting, on the other hand, is a tactic that aims to reach out to new consumers that have never engaged with a brand before. Prospecting is done with the intention of introducing a brand to new consumers and raising brand recognition.

Retargeting is done by placing “cookies” in the visitors’ browsers. Depending on the size of the retargeting vendor’s network, the cookie data will allow them to serve ads across the web on or particular sites that a potential customer visits.

Retargeting is considered to be among the best conversion tools, as it shows ads to people who’ve previously expressed interest. Best practices include visitor segmentation (according to what they looked at on your site or their buyer behavior) and call-to-actions including special offers or discounts.

Retargeting can also be used for people who are already in your contact lists (leads) to increase interest and improve CTR.

 

 

Related Articles:
Related Glossary Terms:
  • Behavioral Targeting
    Behavioral targeting is an advertising method that uses knowledge about users' behavior across the web to improve the success of their campaigns. This sort of programmatic ad targeting focuses on the individual customer to target their specific lifestyle.
  • Remarketing
    Remarketing is an advertising practice in which advertisers can re-engage potential customers who have already shown interest in a product or a brand. Remarketing entails displaying advertisements to people who have previously visited your website.
  • RON
    Run of Network (sometimes referred to as “RON”) is the term where an advertising campaign or PMP is applied to the entire network of websites within an Ad Network. It is actually a form of internet marketing where an online advertising campaign is applied to a wide collection of websites without the ability to choose specific sites.
  • ROS
    Run of Site, also referred to as ROS, is an advertising term that pertains to advertisers giving up control over the placement of their ads. Run On Site (ROS) is a criterion for advertising targeting that enables you to target ad impressions just for certain websites. The ad is directed to particular publishers/domains in the ad network.
  • Run of Network
    Run of Network (sometimes referred to as “RON”) is the term where an advertising campaign or PMP is applied to the entire network of websites within an Ad Network.


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