« Back to Glossary Index

What is PPC ?

PPC or Pay-Per-Click is an advertising term that describes online advertising payment models where advertisers pay per each click, as opposed to the CPM model (which is impression based).

Typically, advertisers create PPC ads on search engine platforms and use keywords to reach their target audience.

The main appeal of PPC campaigns is that users have to perform an action before the advertisers are charged, leading to ad creative optimization and sales funnel optimization to ensure that the click leads to acquisition or another meaningful action for advertisers.

CPC (cost per click) depends on the industry, and the PPC advertising market can be very competitive. Bids that advertisers set define how high up in the results page their ad will be placed, and they depend on industry standards.

Other things that affect the ad placement are the ad’s quality score (based on keyword relevance, CTR, and the landing page) and ad extensions (links, CTAs). The quality score and the PPC markets themselves are constantly changing, so PPC campaigns should be optimized constantly to achieve low CPC and high profitability of the ad campaign.

The formula for calculating PPC cost is ;

PPC = advertising cost / ads clicked

Related Articles:
Related Glossary Terms:
  • Cost Per Click
    CPC or Cost Per Click is a payment model where advertisers pay every time a user clicks on an ad, regardless of the number of impressions. The cost per click bidding mechanism decides how much advertisers pay for their advertisements.
  • CPC
    CPC or Cost Per Click is a payment model where advertisers pay every time a user clicks on an ad, regardless of the number of impressions. Ads that are merely viewed by users but not clicked on are delivered for free in the pay per click model.
  • Pay Per Click
    Pay Per Click (PPC) is an advertising term that describes online advertising payment models where advertisers pay per each click. The word "pay-per-click" comes from the fact that an advertiser using PPC marketing must pay a fee each time a user clicks on their ad.


« Back to Programmatic Glossary Index

Food Targeting Categories

Since 2008, Gourmet Ads has been the global leader in food-focused advertising, specializing in Contextual Targeting. Discover a wide range of Food Targeting Categories for your next advertising campaign or programmatic deals, including Alcohol, Beverage, Cuisine, Diet, Ingredient, Kitchen Appliances, Non-Endemic, Publisher, and Recipe Targeting. We ensure your brand resonates with an engaged, culinary-inclined audience, transforming advertising campaigns into deliciously successful endeavors. Experience Gourmet Ads—where your message meets the appetite of your desired market.

Alcohol Targeting

Alcohol Targeting

Beverage Targeting

Beverage Targeting

Cuisine Targeting

Cuisine Targeting

Diet Targeting

Diet Targeting

Ingredient Targeting

Ingredient Targeting

Kitchen Appliances Targeting

Kitchen Appliances Targeting

Non-Endemic Targeting

Non-Endemic Targeting

Kitchen Targeting

Kitchen Targeting

Recipe Targeting

Recipe Targeting

Let’s Get Started ! 

Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen advertising campaign has the best possible combination of Premium Guaranteed Inventory, Scale, First Party Data, Contextual Targeting and Programmatic Advertising elements.