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What is CPV ?

CPV (or Cost Per View)  is programmatic bidding method to buy video impressions, meaning the advertiser will only pay for video impressions (VAST or VPAID) when the impression is actually viewed. Compared this to Cost Per Mille (CPM) where the advertiser pays for impressions regardless if they are viewed or not.

CPV is not supported by every Demand Side Platform or Supply Side Platform. Where there is no support for CPV it is usually provided via reporting as the actual Cost Per View, sometimes represented as CPV or eCPV (effective Cost Per View)

 

 

Related Glossary Terms:
  • Cost Per Completed View
    Cost Per Completed View is a payment model in video advertising. Cost Per Completed View is where advertisers only pay when a video ad plays to completion. In order for the advertiser to be invoiced under the CPCV pricing model, the ad must be fully played from start to finish, regardless of how lengthy it is.
  • Cost Per View
    Cost Per View (CPV) is programmatic bidding method to buy video impressions, meaning the advertiser will only pay for video impressions (VAST or VPAID) when the impression is actually viewed.
  • CPCV
    CPCV or Cost Per Completed View is a payment model in video advertising. CPCV is where advertisers only pay when a video ad plays through to completion. In order for the advertiser to be invoiced under the CPCV pricing model, the ad must be fully played from start to finish, regardless of how lengthy it is.
  • Instream Video
    Instream video is an advertising term which defines the placement of video advertisements in correlation to the original content a consumer decided to watch. Instream video advertisements are ones that play before, during, or after a video that a viewer is already watching.
  • Post Roll
    Post Roll is an advertising term that describes video advertisements which are served to the consumer after the original video has finished playing. Only videos that have chosen to participate in an ad revenue programme will have this form of advertisement. These ads are normally 10 to 15 seconds long, but they can last up to three minutes.


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