What is CPE ?
CPE or Cost Per Engagement is an advertising pricing model. CPE model means that an ad is paid only when it’s engaged with, as opposed to other payment models such as CPC and CPM.
This is an appealing and beneficial ad payment model for advertisers who can choose between models that charge per each engagement (which can be closing the ad), or meaningful engagement (clicking-through and positively interacting with the ad).
For example, publishers can charge on a CPE basis whenever users hovered over a lightbox ad for longer than 2 seconds and expanded it. Another example of CPE pricing is publishers charging only when users have spent more than 15 seconds on the ad’s landing page.
CPE can also stand for Cost Per Expansion with expandable ad campaigns. This is closely related to the standard CPE, as it presumes that a user is engaging with the ad by expanding it, where applicable.
The CPE payment model rose in popularity through social media. It’s also possible to simply measure CPE instead of opting for that payment model. This is especially true and useful with CPC campaigns where your main focus is clicks.
The formula for calculating CPE is:
CPE = Total amount spent/Total engagements.
« Back to Programmatic Glossary Index
Food Targeting Categories
Since 2008, Gourmet Ads has been the global leader in food-focused advertising, specializing in Contextual Targeting. Discover a wide range of Food Targeting Categories for your next advertising campaign or programmatic deals, including Alcohol, Beverage, Cuisine, Diet, Ingredient, Kitchen Appliances, Non-Endemic, Publisher, and Recipe Targeting. We ensure your brand resonates with an engaged, culinary-inclined audience, transforming advertising campaigns into deliciously successful endeavors. Experience Gourmet Ads—where your message meets the appetite of your desired market.
Let’s Get Started !
Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen advertising campaign has the best possible combination of Premium Guaranteed Inventory, Scale, First Party Data, Contextual Targeting and Programmatic Advertising elements.
