What is CPCV ?
CPCV or Cost Per Completed View is a payment model in video advertising. With CPCV, advertisers only pay when a video ad plays through to completion, as opposed to paying when viewers start (and/or skip) the video ad with payment models such as CPV (Cost Per View).
With CPCV campaigns, advertisers and publishers agree on standard performance metrics that have to be met in order to be paid for the video ad. These performance metrics can be watching the video through to a milestone (first 3 or 10 seconds) or completion (the whole video), clicking through or performing another meaningful action. Aside from video viewability, video completion rate is the most important metric to consider when determining campaign success for your video advertising campaign.
The main benefit of CPCV for advertisers is the fact that they can now pay only for ads which have had an impact on viewers, instead of paying for each impression, no matter the performance.
Despite the CPCV model being relatively new, an increasing number of ad networks and monetization platforms are including it in their programmatic advertising offers to attract more advertisers and provide them with more meaningful impressions.
CPCV can be calculated by diving the cost by completed views. The formula is:
CPCV = Cost / Completed views
« Back to Programmatic Glossary Index
Food Targeting Categories
Since 2008, Gourmet Ads has been the global leader in food-focused advertising, specializing in Contextual Targeting. Discover a wide range of Food Targeting Categories for your next advertising campaign or programmatic deals, including Alcohol, Beverage, Cuisine, Diet, Ingredient, Kitchen Appliances, Non-Endemic, Publisher, and Recipe Targeting. We ensure your brand resonates with an engaged, culinary-inclined audience, transforming advertising campaigns into deliciously successful endeavors. Experience Gourmet Ads—where your message meets the appetite of your desired market.
Let’s Get Started !
Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen advertising campaign has the best possible combination of Premium Guaranteed Inventory, Scale, First Party Data, Contextual Targeting and Programmatic Advertising elements.
