« Back to Glossary Index

What is Cost Per View ?

Cost Per View (CPV) is programmatic bidding method to buy video impressions, meaning the advertiser will only pay for video impressions (VAST or VPAID) when the impression is actually viewed. Compared this to Cost Per Mille (CPM) where the advertiser pays for impressions regardless if they are viewed or not.

Cost Per View is not supported by every Demand Side Platform or Supply Side Platform. Where there is no support for Cost Per View it is usually provided via reporting as the actual Cost Per View, sometimes represented as CPV or eCPV (effective Cost Per View)

What is CPG

A category of goods that the typical customer consumes every day. Compared to those that can be used for a long time, they need to be updated regularly. Another synonym for this word is consumer products in fast-moving markets.

Related Glossary Terms:
  • Cost Per Completed View
    Cost Per Completed View is a payment model in video advertising. Cost Per Completed View is where advertisers only pay when a video ad plays to completion. In order for the advertiser to be invoiced under the CPCV pricing model, the ad must be fully played from start to finish, regardless of how lengthy it is.
  • CPCV
    CPCV or Cost Per Completed View is a payment model in video advertising. CPCV is where advertisers only pay when a video ad plays through to completion. In order for the advertiser to be invoiced under the CPCV pricing model, the ad must be fully played from start to finish, regardless of how lengthy it is.
  • CPV
    CPV is programmatic bidding method to buy video impressions, advertiser will only pay for video impressions when actually viewed. An advertiser will only pay for video impressions (VAST or VPAID) using the programmatic bidding technique known as "CPV" (or "Cost Per View") if the impression is actually seen.
  • Instream Video
    Instream video is an advertising term which defines the placement of video advertisements in correlation to the original content a consumer decided to watch. Instream video advertisements are ones that play before, during, or after a video that a viewer is already watching.
  • Post Roll
    Post Roll is an advertising term that describes video advertisements which are served to the consumer after the original video has finished playing. Only videos that have chosen to participate in an ad revenue programme will have this form of advertisement. These ads are normally 10 to 15 seconds long, but they can last up to three minutes.


« Back to Programmatic Glossary Index

Food Targeting Categories

Since 2008, Gourmet Ads has been the global leader in food-focused advertising, specializing in Contextual Targeting. Discover a wide range of Food Targeting Categories for your next advertising campaign or programmatic deals, including Alcohol, Beverage, Cuisine, Diet, Ingredient, Kitchen Appliances, Non-Endemic, Publisher, and Recipe Targeting. We ensure your brand resonates with an engaged, culinary-inclined audience, transforming advertising campaigns into deliciously successful endeavors. Experience Gourmet Ads—where your message meets the appetite of your desired market.

Alcohol Targeting

Alcohol Targeting

Beverage Targeting

Beverage Targeting

Cuisine Targeting

Cuisine Targeting

Diet Targeting

Diet Targeting

Ingredient Targeting

Ingredient Targeting

Kitchen Appliances Targeting

Kitchen Appliances Targeting

Non-Endemic Targeting

Non-Endemic Targeting

Kitchen Targeting

Kitchen Targeting

Recipe Targeting

Recipe Targeting

Let’s Get Started ! 

Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen advertising campaign has the best possible combination of Premium Guaranteed Inventory, Scale, First Party Data, Contextual Targeting and Programmatic Advertising elements.