What is Cost Per Thousand ?
Cost Per Thousand is an advertising term referred based on CPM or Cost Per Mille impressions. It’s also a payment model that denotes advertisers paying a set cost per thousand impressions. Unlike other payment models that charge for actions like clicks, Cost Per Thousand is calculated on the basis of views.
Even though it’s primarily an online marketing metric, it’s also used as a benchmarking metric in radio, television, newspaper and other forms of advertising to calculate the cost of a campaign.
Cost Per Thousand is one of the most common web ads payment models. When advertisers want to assess the success of their campaign, they also monitor CTR (click-through rate) to compare how many people viewed the ad and how many clicked on it. If only CTR was measured, it wouldn’t properly measure the impact of a campaign as viewers may still be influenced by viewing the ad.
Cost Per Thousand is best used for brand awareness campaigns, as it amplifies a company’s brand or a specific message. If viewers aren’t required by the campaign objectives to take actions, Cost Per Thousand is a good choice for advertisers.
It’s important to denote that if the ad is placed on two locations on the same page, advertise are paying for two impressions instead of just one.
The formula for Cost Per Thousand is
Cost Per Thousand = CPM rate x CPM units.
« Back to Programmatic Glossary Index
Food Targeting Categories
Since 2008, Gourmet Ads has been the global leader in food-focused advertising, specializing in Contextual Targeting. Discover a wide range of Food Targeting Categories for your next advertising campaign or programmatic deals, including Alcohol, Beverage, Cuisine, Diet, Ingredient, Kitchen Appliances, Non-Endemic, Publisher, and Recipe Targeting. We ensure your brand resonates with an engaged, culinary-inclined audience, transforming advertising campaigns into deliciously successful endeavors. Experience Gourmet Ads—where your message meets the appetite of your desired market.
Let’s Get Started !
Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen advertising campaign has the best possible combination of Premium Guaranteed Inventory, Scale, First Party Data, Contextual Targeting and Programmatic Advertising elements.
