What is Cost Per Click ?
Cost Per Click (sometimes referred to CPC) is a payment model where advertisers pay every time a user clicks on an ad, regardless of the number of impressions. This payment model is typically used on all major advertising platforms and is preferable to CPM as advertisers can pay for meaningful engagement, as opposed to the number of impressions. Cost Per Click is also often called PPC (Pay Per Click).
With Cost Per Click, it’s important to optimize the sales funnel and understand how the advertising network generates clicks and approaches targeting. Publishers’ main interest is in getting as many clicks as possible, regardless of the source, which is why it’s important to optimize targeting to exclude as many imprecise clicks as possible, and increase the quality of traffic your website is receiving.
With PPC platforms, Cost Per Click is typically calculated through a variety of factors such as ad quality, ad rank, and maximum bids. Cost Per Click is among the most competitive payment models and platforms exactly due to almost guaranteed success. However, average Cost Per Click depends on the industry.
Many advertisers improve ad creative, keyword relevance and landing page quality as a means of lowering their Cost Per Click .
The formula for calculating Cost Per Click is ;
Cost Per Click = Total ad spend / Total measured clicks
« Back to Programmatic Glossary Index
Food Targeting Categories
Since 2008, Gourmet Ads has been the global leader in food-focused advertising, specializing in Contextual Targeting. Discover a wide range of Food Targeting Categories for your next advertising campaign or programmatic deals, including Alcohol, Beverage, Cuisine, Diet, Ingredient, Kitchen Appliances, Non-Endemic, Publisher, and Recipe Targeting. We ensure your brand resonates with an engaged, culinary-inclined audience, transforming advertising campaigns into deliciously successful endeavors. Experience Gourmet Ads—where your message meets the appetite of your desired market.
Let’s Get Started !
Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen advertising campaign has the best possible combination of Premium Guaranteed Inventory, Scale, First Party Data, Contextual Targeting and Programmatic Advertising elements.
