Advertiser Objectives

An emerging Health Food Brand developed an innovative Breakfast Spread. They approached Gourmet Ads with a goal to drive consumers to their website and increase sales and awareness of their products with a 3-month campaign.

Our Solution

The Health Foods brand wanted to reach an audience of consumers aged 30-45 years old (men and women) who;

• Are Healthy eaters and foodies

• Are decision makers and household cooks

• Have food allergies eg nut allergy themselves or have someone in their family who has a food allergy

• Have Diabetes or following a high protein diet ( ie Keto Diet, Paleo Diet)

We used the above custom categories for contextual targeting and used a combination of IAB, rising star, and native units. We also ran a retargeting Line Item for people who had visited their site, but hadn’t purchased.

What is A/B Testing?

Split testing is also known as A/B testing. It is a marketing methodology used to improve campaign performance. It entails producing two or more versions of the same piece of content. We started the campaign by A/B testing between sending users to the advertiser’s own website or sending them to a dedicated brand Page on amazon.com. We found early on that users were more likely to convert 38 times higher on Amazon than the client’s website and we moved to only send users to amazon.com. As we couldn’t set retargeting pixels for users on Amazon.com, we devised a way of setting a retargeting pixel for users that had clicked on ads before they got to Amazon.com thus increasing the size of the retargeting pool.

The Results

  • 500% increase in sales as a direct result of advertising campaign

  • Click Through Rate of 0.35% achieved

  • Viewability of campaign was 78%

  • Client has rebooked another 3-month campaign

Advertiser : Health Food Brand

Category : Breakfast Spreads

Market : USA

Media Types : Display

Execution : Managed Service

Let’s Get Started ! 

Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen advertising campaign has the best possible combination of Premium Guaranteed Inventory, Scale, First Party Data, Contextual Targeting and Programmatic Advertising elements.