High Value Individual Segment
Reach Consumers from a higher Socio-economic backgroundÂ
Our High Value Individuals Audience Segment is a First Party Data segment built from users who are frequenting high quality content across Gourmet Ads that infers they enjoy luxurious and premium quality foods, dining and wine. They are a highly attractive audience segment due to their wealth.
The High Value Individuals Audience Segment is ideal for companies wanting to reach audiences who have high income, higher socio-economic background and are often well educated or business minded.
High Value individuals often prefer premium quality brands of groceries and because they are not on a budget tend to spend considerably more in their grocery spend. Highly focused targeting for this class gives more return. For instance, targeting this socioeconomic segment with champagne targeting has shown to be quite worthwhile.
Some of the typical characteristics of our High Value Individuals Segment are:
- They get pleasure from fine dining and often order delicacies likes lobster
- They enjoy premium wines and beverages and often have a wine cellar or wine fridge at home. High Value Individuals have most likely consumed Red wine, Rose, white wine, and Champagne in the last 30 days.
- They spend over $500 a month on groceries but also spend a lot on eating out.
- They have annual incomes exceeding US$150 000.
- They work full time or own their own business
- They have a platinum level credit card from American Express, Mastercard or Visa.
- Often first among friends to buy new technology gadgets
- Value of primary residence is $500,000 – $999,999 or $1 million or more. High value Individuals are more likely to have paid off their mortgage and own their home. High Value Individuals are more likely are most likely to have purchased another home other then their primary place of residence.
- More likely to own stocks or investments
- They have many luxurious kitchen appliances at home; oven steamer, coffee machine, wine fridge.
- They search for Gourmet premium Foods and recipes online
Grocery Buyers Segment (Cookie Based)
A cookie-based segment, which is a collection of users that are considered to be a High Value Individuals in the last 90 days. This method creates a large audience and provides scale for your campaign.
Uncoupled Data Segments
Our High Value Individuals Audience Segment is also available to be used uncoupled in your own Demand Side Platform (DSP). Please ask for our Taxonomy for your DSP.
Private Marketplace (PMPs) or Deal ID
No matter the targeting option used, our High Value Individuals Audience can be used either directly via Guaranteed Insert Order or Programmatically via PMPs or Deals IDs.
First Party Data Integrations
Activate our always-on 1st Party Data Segments via Private Marketplaces Deals (PMPs) in Appnexus, Rubicon Project, Index Exchange or Pubmatic across our curated managed supply. There are no extra charges for powering PMPs using our First Party Data across our Supply.
Alternatively use always-on First Party Data Segments uncoupled in your own Demand Side Platform (DSP) or Data Management Platform (DMP). Reach our audience at scale, with no restrictions, minimum spends or limits.
Not all Data Exchange Partners have all our First Party Data Segments. For a current Data Taxonomy of Segments available as well as our current list of Data Partners, please Contact Us.Â
Let’s Get Started !Â
Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen advertising campaign has the best possible combination of Premium Guaranteed Inventory, Scale, First Party Data, Contextual Targeting and Programmatic Advertising elements.
