Audiences / Audience SegmentsÂ
Gourmet Ads offers a wide range of First Party Data Audiences / Audience Segments ideal for your Food, Supermarket, Beverage or Kitchen campaigns. Data Segments can be used to power Private Marketplace (PMPs) / Deal IDs across Gourmet Ads managed supply, our Curated Supply, or used Uncoupled in your DSP.
Key Audiences
Female Inferred Segment
Male Inferred Segment
Coupon Users Segment
Gluten Free Segment
Kosher Food Segment
Vegetarian Segment
Vegan Segment
Organic Food Segment
First Party Data Integrations
Activate our always-on 1st Party Data Segments via Private Marketplaces Deals (PMPs) in Appnexus, Rubicon Project, Index Exchange or Pubmatic across our curated managed supply. There are no extra charges for powering PMPs using our First Party Data across our Supply.
Alternatively use always-on First Party Data Segments uncoupled in your own Demand Side Platform (DSP) or Data Management Platform (DMP). Reach our audience at scale, with no restrictions, minimum spends or limits.
Not all Data Exchange Partners have all our First Party Data Segments. For a current Data Taxonomy of Segments available as well as our current list of Data Partners, please Contact Us.Â
