QR Codes in Video Ads
It’s difficult to gauge how successful your video advertisements are. This raises the question for businesses: are their video ad investments yielding returns that go beyond audience metrics? With the use of dynamic solutions like QR codes, advertisers can effortlessly introduce their target audience to a digital experience that can be completely recorded and tracked.
Reasons to Add a QR Code To Your Video Ads
There are 2 main reasons to add a QR code in your video ads. They are as follows:
- Engage the audience
You may also increase the impact of your video advertising by using QR codes. People’s attention will be captured quickly by a visually stunning, well-designed QR code in your video advertisement. They could even notice the QR code and pause the video as a result.
- Make your advertisements more engaging and useful.
Adding a QR code to your video advertisement mostly serves to increase its interactivity. Users will want to scan the QR code that appears on your video advertisement. Additionally, a lot of people use desktops to watch videos, but they mostly purchase on mobile devices.
Users may use their cellphones to scan the QR code displayed on your video advertisement and interact with your business. As a consequence, you make it possible for customers to interact with you via desktop and mobile platforms, creating an amazing user experience.
How Do QR Codes Work in Ads
Viewers may follow QR codes to any website that has the content you want them to see. The best part is that a lot of smartphones have built-in QR code scanning capabilities that require no extra programs to use.
The most amazing feature of QR codes is their capacity to connect the internet and offline realms. Users may access interactive online experiences from print items like flyers, business cards, and posters with only a simple scan.
QR Codes’ Advantage in Advertising
It is clear why QR codes are advantageous: They are an easy approach to skip some phases in the customer journey and direct prospective clients to the precise location you want them to be on the internet. This might be your website, a landing page for promotions and contests, or even a page where you provide a free download to entice people to interact and become regular visitors. Moreover, you may utilize QR codes to provide instructional films, tutorials, and even content that is specific to an event.
As an example, assume someone is running a video ad with a television placement using the video app. If they select a click-thru destination (such as a URL or their website) for the video ad, it is exceedingly improbable that people will reach that destination from a TV, causing many video advertisers to ignore TV entirely. With QR codes, video advertisers can not only bring back their TV audience to broaden their reach but also provide viewers with an easy method to participate while measuring the performance of their video along the way.
With the use of QR codes, you may quickly assess the success of a certain campaign or advertisement, such as one that appears in a magazine. Additionally, they may assist you in gathering first-party data, which is crucial given that many advertising companies are moving away from third-party data.
Use of QR Codes in Food Videos:
Especially for food and health companies, including QR codes in video advertisements may be a fun and interesting way to interact with viewers. Below are three instances:
- Cooking Instructions:
A delicious cuisine made with a particular product—like spaghetti sauce—is featured in a video advertisement.
QR Code Use: A QR code is shown at the end of the advertisement. It links to either a comprehensive recipe page or a video lesson on how to prepare when scanned. This not only offers the audience immediate value but also promotes brand involvement.
- Interactive Product Stories:
A marketing campaign promoting fruits and vegetables that are grown organically.
Use of QR Codes: When a customer scans a QR code, a webpage or video detailing the produce’s origins, cultivation methods, and farmers are brought to life. Customers who are interested in sustainability and ethical sourcing may find this particularly intriguing since it can help them develop a personal connection with the product.
- Loyalty and Reward Programs:
For standard goods like coffee or a fast-food restaurant franchise.
Use of QR Codes: Customers may join a loyalty program or earn points towards prizes by scanning the QR code. Given that consumers are frequently driven by incentives like discounts and awards, this can promote repeat business and client loyalty.
Use of QR Codes in Connected TV ads
Using QR codes in Connected TV (CTV) ads offers a unique opportunity for advertisers, especially in the realm of food advertising and programmatic advertising.
- Customization and Contextual Targeting:
By allowing for customization for various audience segments, QR codes adhere to the guidelines of contextual targeting. For example, a CTV commercial that airs during a culinary program may contain a QR code that connects viewers to exclusive recipes or product discounts.
- Measure Campaign Effectiveness:
The real-time measurement of campaign effectiveness is made possible by the inclusion of QR codes in CTV advertisements. Advertising professionals may learn more about the elements of their campaign that are connecting with the target audience by examining the scan rates and the actions that follow.
- Data Collection and Tracking:
Advertisers may more efficiently measure user interaction by utilizing QR codes. Data on the number of viewers who are engaged enough to interact with the advertisement may be obtained by recording each scan. Understanding viewer behavior and improving programmatic advertising techniques may both benefit greatly from this data.
QR codes are a straightforward yet effective way to market your business. Despite taking several years to gain prominence, they are now an integral element of the technological and commercial landscape in video advertisements.
