Comprehensive Yet Simple Programmatic Reports
Forget about Quarterly Business Reviews that are way too “Top Level” and provide no actionable analysis.
Gourmet Ads Programmatic Reports solution is simple. We provide on a monthly basis Programmatic Buyers and Brands Trading programmatically, complete transparency from a Sell Side perspective. In essence we share all the Business Intelligence we have available to you. Since 2013, we have provided monthly via email (on the 2nd Wednesday of the month) to all our Buyers our Programmatic Reports.
Programmatic Buyer Report Card
Specifically designed for Agency Trading Desks, Demand Side Platforms (DSPs) and Independent Trading Desks, our Programmatic Reports provides programmatic-enabled buyers our short, 3 to 4 Page Buyer Report Card is custom to every buyer. The Report is intended to be a “Top-Level Report”, provide a buyer a complete snapshot of activity for the last 30 days across our managed supply. We are regularly reminded by Agency Trading Desks that our Programmatic Reports are the most comprehensive reporting provided by the Sell Side.
Programmatic Brand Report Card
Largely Based on our Programmatic Buyer Report Card, our Programmatic Brand Report is designed for Brands that have their own internal brand trading desk or a brand’s advertising agency. While the Buyer Report is built upon the Buyers Member ID, the Brand Report is built around either a holding company or multiple brands. This allows us to create highly relevant Programmatic Report around your brand offering something unique and insightful. We can also create them on a country by country basis.
Some of the elements built into each report include ;
Spend by Day & Country
Endemic and Non-Endemic Brands
Ad Sizes & Media Types
Deal IDs Running and Not Live
Top Publishers Websites
Impression Availability
Data Segments Being Purchased
Suggested Bidding Ranges
Popular Creatives plus Creative Previews
…and many more interesting observations
Deal Reporting
Many Programmatic Buyers using multiple DSPs and as such we’ve developed specific Deal Reporting irrespective of the DSP or SSP the deals are setup in. To make it turnkey, our Deal Report provides simplistic and holistic reporting that allows Programmatic Traders to add Deal IDs to campaigns quickly and easily. Our simple naming conventions help illustrate what inventory the Deals include.
If you’d like to receive any of our Programmatic Reports, Please Contact Us.
- VASTVAST or Video Ad Serving Template is an IAB specification that explains how video players communicate with ad servers, and serve ads. Ad platforms and video players employ the VAST standard to serve and playback digital video ads.
- vCPMvCPM is an advertising metric that stands for Viewable Cost per Mille. vCPM tracks the cost for viewable thousand impressions. This indicates that rather than paying for ads that are served, advertisers are instead paid per 1,000 visible impressions of the ad placed.
- VPAIDVPAID or Video Player-Ad Interface Definition is advertising technology that complements VAST (Video Ad Serving Template). A powerful interactive in-stream ad experience is made possible by VPAID, a standard interface between video players and ad units.
- VTRIt is an advertising metric describing the number of times an ad has been viewed completely. The number of completed views of a skippable advertisement over the total number of first impressions is known as the View Through Rate (VTR).
Integrated Demand Side Platform Companies (DSPs)
For programmatic enabled Brands with In-house Trading Teams, Agency Trading Desks, Advertising Agencies, Retargeters or Independent Trading Desk, Gourmet Ads is built upon the Xandr tech stack and fully integrated Programmatically with the following Demand Side Platform Companies (DSP) enabling streamlined, transparent connections between Advertisers through to end-user Consumers.
