Gourmet Ads runs 82% of the IAB250
Last week at the 2019 IAB Annual Leadership Meeting in Phoenix, Arizona, the IAB released the IAB250 List (Powered by Dun & Bradstreet). This is a list of the leading direct to consumer brands. This first-of-its-kind analysis pinpoints the most important Direct Brands to watch in the US economy.
The analysis undertaken by Dun & Bradstreet on behalf of the IAB, looked at 290 million business records and took into consideration data sources such as site traffic, social media footprint, media mentions and more.
The Gourmet Ads team undertook analysis of the IAB 250 list, comparing it to our own brand reports from our ad server and found that 206 of the brands were already advertising programmatically with Gourmet Ads in recent time. That’s 82% of the IAB 250.
Gourmet Ads President, Benjamin Christie, who attended the IAB Annual Leadership Meeting remarked “Our strong and ongoing commitment to programmatic integrations allow us to service most of the top Direct to Consumer Brands across the US economy” remarked Benjamin Christie, “Whilst endemic categories like Alcohol and Food were well represented other categories like Apparel & Fashion, Health and Home were popular as well”.
