Juneteenth Advertising

Juneteenth is an annual holiday celebrated on June 19th to commemorate the day in 1865 when Union soldiers arrived in Galveston, Texas and announced the end of slavery in the United States. This announcement came more than two years after the Emancipation Proclamation was signed by President Abraham Lincoln, which declared that all slaves in Confederate-held territory were to be freed.

On Juneteenth, people celebrate the end of slavery and the freedom of Black Americans by participating in parades, cookouts, music festivals, and other community events. Some people also attend educational events and ceremonies to learn more about the history of Juneteenth and the ongoing struggle for racial justice and equality.

Traditionally, red foods such as red velvet cake or strawberry soda are often consumed on Juneteenth, as the color red symbolizes strength and resilience in African American culture. Other common Juneteenth traditions include reading the Emancipation Proclamation and singing traditional songs like “Lift Every Voice and Sing.”

Juneteenth Advertising Strategies & Targeting

From a Media Planning and Buying perspective, Gourmet Ads recommends brands wanting to engage and influence Grocery Buyers using Contextual Targeting and Audience Segments for their Juneteenth Advertising Campaign.

Juneteenth Contextual Targeting

  • Juneteenth
  • Juneteenth Recipes
  • Juneteenth Holiday
  • What is Juneteenth
  • Juneteenth flag
  • Juneteenth ice cream
  • Juneteenth colors
  • Juneteenth history
  • Juneteenth day
  • Juneteenth celebration
  • Juneteenth images
  • Juneteenth events near me
  • Juneteenth decorations

Juneteenth Audience Segments

These segments can be used uncoupled in your own DSP

  • Holiday Cooks
  • Grocery Buyers
  • Household Cooks Segment
  • Recipe Content Segment

Juneteenth Campaign Options

Juneteenth Dates  

  • June 19th every year

Juneteenth Advertising Timeline

A company should start advertising and showing support for Juneteenth Day at the start of the month of June to allow their campaign to run for a few weeks before the event on June 19th. This allows for ample time to build awareness and engage with the community. However, it’s important for the company to ensure their support is genuine and not just a marketing tactic. Companies should demonstrate a commitment to diversity, equity, and inclusion not just during Juneteenth but throughout the year, through internal policies, community engagement, and other initiatives that promote social justice and racial equity.

Let’s Get Started ! 

Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen advertising campaign has the best possible combination of Premium Guaranteed Inventory, Scale, First Party Data, Contextual Targeting and Programmatic Advertising elements.