Video ads gained popularity as a format for programmatic display CTR benchmarks because of their capacity to rapidly and efficiently engage viewers. The placement, duration, and format of the advertisement, as well as other variables, will all affect the CTR criteria for video advertising.
There are various types of advertising, and each has its unique ad specs. Video Ad Creative must be provided at the exact duration ie a 30 Second creative must be exactly 30 Seconds. If this is not correct it will likely not pass the auditing process and could delay going live.
We recommend 30 seconds for maximum reach as this is the most commonly accepted duration by publishers.
Name |
Ad Size |
Max File Size |
Animation |
Formats Accepted |
|---|---|---|---|---|
| Video Interstitial / Over the Top | 800×600 | 500kb | 15 seconds 30 seconds |
MP4 / AVI/ HTML5 / VAST 2.0 |
| Video Instream PreRoll / Mid Roll/ Post Roll |
VAST | 2.4mb | 15 seconds 30 seconds 45 seconds 60 seconds 90 seconds |
MP4 / AVI/ HTML5 / VAST 2.0 |
| Video Outstream | VAST | 2.4mb | 15 seconds 30 seconds 45 seconds 60 seconds 90 seconds |
MP4 / AVI/ HTML5 / VAST 2.0 |
Companion Ads can be supplied, but are optional only. The default is a static 300×250, but other sizes can be provided.
Let’s Get Started !
Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen advertising campaign has the best possible combination of Premium Guaranteed Inventory, Scale, First Party Data, Contextual Targeting and Programmatic Advertising elements.
